Now, more than ever, employees live busy lives and their attention is being pulled in many directions. So how can you be sure your benefit communications are getting through? Some employers worry about getting employees to read benefit-focused emails when the employees have so many other things to focus on. Yet, as health care becomes more and more complex, employees are relying on their employers to educate them about using their benefits. It’s important to make sure the message is being received. Here are a few tips you can follow to get employees to turn their attention to your communications:
Focus on a single subject
If you’re sending an email to your employees and you’ve got a lot of information crammed into one email, it can get overwhelming. Instead, try concentrating on one topic. Break it down into bite-size information that’s quick and easy for employees to read.
Communicate throughout the year
Now that you boiled your email down to one topic, what do you do with the other details? Think about taking that content and dividing it up into multiple emails that can be spread out over a number of days, weeks, or months. Keep in mind that you don’t want to bombard your employees with information, so set a cadence that works with your company’s culture. Benefit communication doesn’t have to be limited to once a year during open enrollment. Communicating year-round actually encourages employees to be more active in their benefits.
Make it relevant
Employees will read your message if they know it applies to them. Make sure you focus on how they should use the benefit. If you’re highlighting something that will affect them financially, actually do the math for them. Keep it simple so they can quickly understand the benefit.
If your company uses other forms of communication to reach employees, such as postcards or flyers, you can apply these same principles to your message. Many employers we work with use multiple communication channels to get important messages out, as this allows employees to grab onto a new piece of information each time they see it.
Navigating healthcare today is complex enough; don’t make it harder for your employees to navigate your communications. Effective communication will help your employees and their families make the most of your benefits, and builds trust and confidence in your benefits program.
This blog was originally published on June 6, 2014.