If you want every angle of a transaction to be considered, including the upside and the risk, you want to talk to Jeff. He’s a CFO with 30 years of successful business management and executive leadership experience. With a solid foundation in finance and accounting, he has developed and implemented business growth strategies, with special focus in the areas of capital formation, mergers and acquisitions, corporate governance and employee compensation and benefits.
Whether you’re the company CEO explaining your business model to a prospective investor, or delivering a message to internal employees, it’s imperative to know your audience in order to maximize the effectiveness of your message. In the earlier days of my career as an accountant and analyst, I took great pride in dissecting the interrelationships of financial information and presenting my findings to the board, anticipating a lively boardroom discussion of budget variances, ratio trends, and debits and credits. To my growing frustration, however, I couldn’t really understand why our board members had little interest in diving into great financial detail.