Like many husbands, I force my family to watch the culminating ceremonial Sunday of the Masters Golf Tournament the first week of April each year. I simply love watching the beauty and pageantry of one of America’s longest-standing sporting traditions. But is that really what draws us to Augusta National Golf Club? While the incredible scenery certainly doesn’t hurt, I believe the reason comes down to one thing: exclusivity.
April 22, 2015
I remember studying Motorola’s business practices during an economics class in school many moons ago. Our professor made an offhand quip that Motorola was original in their product innovation, not by blowing us away with something we have never seen, but rather by analyzing the best ideas from each of their competitors and then somehow adding those great ideas from each competitor into their products.
This is the business version of research and development: rob and duplicate.
April 21, 2015
Our New Entrepreneur in Residence
by Dan Hunt, President, FirstPerson
FirstPerson's blog has long been home to inspiring stories about employers who are innovators in the HR / benefits space, industry trends, and more. Today, we're excited to bring a new voice to the blog: someone who not only has a heart for world-class HR and benefits, but also employee engagement, internal communications, and culture. We're thrilled to announce Todd Richardson is joining our FirstPerson family as Entrepreneur in Residence.
April 16, 2015
April 15, 2015
It’s been more than a year since I blogged about the power of employer branding. In that post we learned that 64% of consumers buy products without prior knowledge of the brand, and 36% site packaging when asked why they purchased a product.