“Progress is measured by the degree of differentiation within a society.” Herbert ReadCompanies spend millions of dollars externally to drive a strategy of differentiation. It's how we've come to pay $2 for a coffee. And why a lighted toilet seat is the latest thing in plumbing.
Every successful company creates a unique value proposition (UVP) for their product or experience. That UVP is the balance of the value the company offers its customers in exchange for the costs and efforts that come with doing business with the company.Read More