FirstPerson has been in a state of change for a long time. It’s in our DNA. And has been since we launched 20 years ago. Our growth is a result of continuous innovation and improvement.

I’m talking a lot with my leadership team about the new direction FirstPerson is taking to add to our core practice of group benefits.

For the past year, we’ve been drilling down on bringing more value to what we do best. The market for employers continues to change, and we want to guide and position our clients for success.

It’s no secret the concept of brand loyalty is dying. Today’s customers are savvy. They want lasting and meaningful engagement, and are only staying engaged while their needs are met. Stop fulfilling them, and the customer is gone. Your brand can no longer be the only factor keeping them engaged. As workplace leaders, it’s time to recognize that these customers are also our employees, and they expect our businesses to be reinvented and engaged in their reality and journey. It’s time to deconstruct the current HR system.

We're naming 2018 the Year of HR Transformation. The workplace trends we see guiding organizations into the future are an evolution of 2017's Year of Mindfulness. They're a shift in the way human resources teams function, and organizational leaders are adopting customized internal HR systems to address meaningful issues for their employees. The statistics in the infographic below illustrate the trends and their influence.

A couple of weeks ago we hugged a client.

Not literally, mind you. (Although we do that, too. Appropriately, by the way!)