Social media is here to stay. Whether you’re a fan or not, it has revolutionized the way our world connects and communicates. In fact, a Facebook study found that smartphone users check their Facebook feed an average of 14 times each day, for a total of 32 minutes every day on the platform.
According to Statista, there are a total of 2.34 billion social media network users worldwide. It’s predicted that this will increase to 2.55 billion by 2018. That’s an increase of 210 million users in less than 2 years. These statistics show us the incredible opportunity we have to reach others, like our employees, but it’s also creating complexity.
Boost your personal brand
Social Media has blurred the lines between work and home, making it difficult for some individuals to navigate thoughtfully. Empower your employees to build a personal brand and guide their use of social media with these tips:
- Keep an eye on your public online profile. A good way to do this is to Google yourself from time to time. Search beyond the first or second page, as the most influential items can be hidden on page six or beyond. You can also set a Google alert on your name. This is free and it’s one of the easiest ways to monitor your online reputation.
- Decide how you’d like to use each platform. Most people have multiple social media profiles, such as Facebook, Twitter, and LinkedIn. Consider how you’d like to approach the use of each platform. For example, will Facebook be for friends and family only, while LinkedIn is for professional contacts?
- Double check privacy settings on all platforms. See how much information you could find out about yourself if you were a member of the general public.
- Use social media to your advantage. LinkedIn is a perfect platform to showcase your education, professional achievements, and experience. If you’re looking to find potential clients or grow your network, LinkedIn and Twitter are also great platforms.
- Do not speak negatively about the workplace on any social media platform. This can reflect poorly not only on your personal brand, but also the company’s. The same goes for replying to negative feedback on the company page.
Be a brand ambassador
Once your employees know how to successfully use and navigate social media, empower them to become brand ambassadors. They have the influence to portray a positive image of your company to their friends, family, and other connections. Here are a three ideas for how they can become brand ambassadors:
- Highlight your company culture. Share what makes your company unique, whether it’s Wednesday Walk Days, happy hours to welcome new team members, or a ball pit for interviews. This attracts potential customers who appreciate how well employees are treated, and also draws in potential candidates who might want to work for the company.
- Be in the know. You can’t become a brand ambassador if you aren’t educated about your company. Ensure you’re familiarized with your company’s products, services, and content, and you’ll find it easy to connect with others about how it can benefit them.
- Be a thought leader. Recognize what your specialty is and don’t be afraid to share your thoughts on it with others. Sharing blogs or articles that support your personal brand is a great way to position yourself in the market and connect with potential customers.
Social media definitely has pros and cons, but when managed thoughtfully, it can make a significant positive impact on your company and employees. Prioritize educating them about how to use it and give them creative freedom to utilize the platforms in a way that showcases their professional achievements, personal brand, and your company mission.